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Karan Saggi August 9, 2021 First-party data has long been an established tool for gathering information that will inform your personalization strategy. But there’s another audience type—one that few marketers talk about—which you can add to your data mix to enhance your personalization: zero-party data. This lesser-known type of data can provide additional insights that … Continue reading How to Use Zero-Party Data to Personalize Your Campaigns
Susan Gilbert July 1, 2021 Today I have some resources to help you create a social media contest that will grow your audience and sales. One of the best ways to attract more leads is through valuable contests. In order to get the word out you need the best resources available to help manage and … Continue reading Win Over Your Audience with a Giveaway Campaign
Nick Brown June 29, 2021 Automation is an ever-growing part of our business lives. You can successfully automate a variety of processes with a widely available bot software download or AI-driven software. We’ve seen automation used from the start of the customer journey, by automating onboarding with the help of a client onboarding process template, … Continue reading How to Create a Programmatic Ad Campaign For Beginners
Nick Leffler May 5, 2021 One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work? I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least a basic … Continue reading Ad Campaign Duration: How Long Does Advertising Take to Work?
