Amazon Overhauls Its DSP To Simplify Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 15, 2024 Interesting how “simplify” has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now supports a simplified version of streamlined campaign … Continue reading Amazon Overhauls Its DSP To Simplify Ad Targeting
Mobile Rolls: Reliance On Ads Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2024 AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per share at the end of the trading day. The company rose $69.71 in the past 52 weeks based on its success. Macquarie raised the firm’s price target from $115 … Continue reading Mobile Rolls: Reliance On Ads Increasing
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
August 28, 2024 Why Omnicom is betting on Big Advertising Troy Ruhanen, CEO of the newly announced Omnicom Advertising Group, says scale and size is about innovation, not consolidation. BY Jeff Beer One of the world’s largest advertising holding companies has decided to lean into its size and scale. Omnicom recently announced a reorganization of its … Continue reading Why Omnicom is betting on Big Advertising
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024 Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms
Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies
Shenmue fans are on the move again, this time taking out a Times Square ad Owen Good Gaming Editor (US) You’ve really gotta hand it to Shenmue fans. Few video game fandoms have been this persistent in efforts to keep alive a cult hit. Their latest action: Renting out a video board in New … Continue reading Shenmue fans are on the move again, this time taking out a Times Square ad
Ads Take Another Block And Tackle by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2024 A group of advertising and media trade groups have reportedly asked Apple CEO Tim Cook to halt the rollout of a new feature expected to be released in in iOS 18. Web Eraser allows users to erase sections of web … Continue reading Ads Take Another Block And Tackle
May 20, 2024 Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad You can smell the A-list from here. BY Jeff Beer A tortured artist, looking for meaning in life, and navigating a gritty New York City to find it. This is Timothée Chalamet in a new Chanel ad for … Continue reading Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad
May 14, 2024 P&G shifts focus to brands for Paris Olympics ads For the upcoming Games, P&G is launching advertising for more than 30 of its brands, more than ever before. BY Reuters What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The … Continue reading P&G shifts focus to brands for Paris Olympics ads
