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Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint. Adam Weiss on May 12, 2025 Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For … Continue reading Ad costs are soaring and retailers are panicking — here’s the fix
Bayer, Coors, Jack Daniels Created Top-Performing Ads by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2025 It may be difficult to believe, but InMarket, the publisher of an annual Breakthrough Moments report, estimates the average American is exposed to as many as 10,000 advertisements daily. Brands compete intensely for consumers’ attention and it is becoming … Continue reading Bayer, Coors, Jack Daniels Created Top-Performing Ads
Google’s Wiz: Good And Bad Of AI Ad Security by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2025 Google has spent nearly $66 billion on its top 10 acquisitions — with half of that spent on acquiring Wiz, estimates CB Insights. But how do you put a price on security — especially when the threats … Continue reading Google’s Wiz: Good And Bad Of AI Ad Security
March 18, 2025 Meet 15 companies that are turning ads and marketing into cultural moments BY Jeff Beer It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has never been higher or … Continue reading Meet 15 companies that are turning ads and marketing into cultural moments
Apple, Mozilla, Advertisers Back Google by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2025 Google is receiving support from competitors, saying the U.S. Department of Justice’s proposed remedies would hurt competition rather than improve it. Earlier this month, Google urged the DOJ not to take a less aggressive approach other than breaking up the search … Continue reading Apple, Mozilla, Advertisers Back Google
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025 Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
Agentic AI Crosschecks Ad Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2025 Retail media relies on massive amounts of data — the perfect food to feed AI agentic models that learn from large language models (LLM). Jivox, which focuses on generative commerce marketing, built an agentic creative compliance tool to crosscheck ads and … Continue reading Agentic AI Crosschecks Ad Requirements
How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2025 Jennifer Aniston starred in one of the cutest SkinnyPop commercials in a major rebrand campaign for Hershey’s popcorn brand. The spot focused on authentic creative design built by humans. AI did not have … Continue reading How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. Sam Shennan on February 18, 2025 Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications … Continue reading How un-marketing builds trust in a world of invasive advertising
Immediate, Measurable Ad Results Fuel Performance Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025 Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV). The Internet Advertising Bureau released a 2025 outlook today citing estimating … Continue reading Immediate, Measurable Ad Results Fuel Performance Advertising
