Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March by Laurie Sullivan , Staff Writer @lauriesullivan, May 7, 2024 DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain … Continue reading Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report. Chris Wood on April 16, 2024 U.S. internet advertising reached a record $ 225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted … Continue reading Internet advertising up 7.3%, reaching record high in U.S.
April 09, 2024 Coke’s logo gets a handmade upgrade for its new ad A new campaign for the soda maker shows that imitation is the best form of flattery. BY Hunter Schwarz Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. … Continue reading Coke’s logo gets a handmade upgrade for its new ad
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB
Maximizing Ad Revenue with Google Ads Audiences Ruud Hein | February 20th, 2024 Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that helps you do just that. It lets you send your ads to people who are most likely to be interested … Continue reading Maximizing Ad Revenue with Google Ads Audiences
Record Ad Revenue: How Yelp Reached $1.28B by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2024 Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. This year the company will focus on quality leads for advertisers — especially in the services category — to drive up revenue. … Continue reading Record Ad Revenue: How Yelp Reached $1.28B
By Donovan Triplett February 08, 2024 In the 1980s, Greg Tate was one of only a few Black music critics at a major publication, but his career helped nudge the U.S. toward a more nuanced appreciation of Black genres. He looked to understand and distinguish, as he put it, “the way Black people ‘think,’ mentally, emotionally, physically,” and “how … Continue reading What we’re losing in the blinding whiteness of advertising
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
