Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Category Archives: Advertisement Industry
The Ad Industry Needs To Stop Being Guilty Of FOFO
The Ad Industry Needs To Stop Being Guilty Of FOFO by Mike Donahue , Op-Ed Contributor, July 7, 2023 It is critically important that advertisers and agencies acknowledge what they don’t — but absolutely need — to know and not succumb to FOFO, or Fear Of Finding Out. I first coined the concept in an op-ed … Continue reading The Ad Industry Needs To Stop Being Guilty Of FOFO
Why The Ad Industry Needs Old Curmudgeons
Why The Ad Industry Needs Old Curmudgeons by Maarten Albarda , Featured Contributor, July 7, 2023 This week, Brian Jacobs announced he is not exactly discontinuing his excellent “Cog Blog,” but he did announce a reduction of its publishing frequency, writing, “I must admit I’m finding it increasingly difficult to write a regular weekly post … Continue reading Why The Ad Industry Needs Old Curmudgeons
The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’
The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’ by Laurie Sullivan @lauriesullivan, June 21, 2023 Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry leaders. Colborn brought the message to this year’s Cannes Lions … Continue reading The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’
Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety by Laurie Sullivan @lauriesullivan, June 16, 2023 Neighborhood network Nextdoor has entered into a partnership with DIVE Billboards, a digital out-of-home (DOOH) company, to create a multichannel offering for advertisers connecting online and DOOH content. The offering, Nextdoor Outdoor, will enable advertisers in the U.S. and Canada … Continue reading Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Advertisers and audiences refute the idea that podcasts are on the wane
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high. Constantine von Hoffman on May 15, 2023 “The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The … Continue reading Advertisers and audiences refute the idea that podcasts are on the wane
How AI could power advertising’s next creative revolution
By Jeff Beer April 23, 2023 Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for an advertising gag. In an ad for Mint Mobile, he asked ChatGPT … Continue reading How AI could power advertising’s next creative revolution
Gap Reportedly ‘Pauses’ Ad Business
Gap Reportedly ‘Pauses’ Ad Business by Laurie Sullivan @lauriesullivan, March 22, 2023 Gap has paused its GPS Media business and shifted investments to new supply-chain and custom clothing programs that are core to its main retail business. Taking resources from GPS Media, a Gap spokesperson told Insider that the company will shift support to its … Continue reading Gap Reportedly ‘Pauses’ Ad Business
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters. Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
How marketing leaders can make diversity work within their teams
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Ruben Ugarte on March 16, 2023 Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing … Continue reading How marketing leaders can make diversity work within their teams
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