A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception
Marcie Wiehagen — March 25, 2017 — March 25, 2017 The drive to have recurring website revenue weighs heavily on many websites. Regardless of the economy, and particularly during times of economic uncertainty, it is fiscally responsible to have a revenue stream that is not derived from your core offer. Having two or more sources … Continue reading How to Generate Website Revenue and Avoid Dodgy Advertisers
Toby Nwazor — November 19, 2016 Follow @TobyNwazor— November 19, 2016 One of the biggest issues that concern advertisers and PPC practitioners alike is that of click fraud. While this post is not meant to scare you as a business owner, being aware of the issue is the best thing you can do to protect … Continue reading 4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud
by John Motavalli, Columnist, November 16, 2016 As if the threat from domination by Google and Facebook and the rise of ad blockers isn’t enough, now we’re being told that bad ads are going to kill digital advertising. A startup called Ad Lightning, based in Seattle, has secured $2 million from Sinclair Digital Ventures and … Continue reading Attack Of The Bad Ads
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context
by Laurie Sullivan@lauriesullivan, October 10, 2016 Despite being immersed in the American culture, third-generation Hispanics seek content that reflects their heritage. They find it through apps and inspiration that draws on their cultural heritage, but most importantly, through messages from advertisers and brands. Research from Yahoo focus groups released Monday finds that third-generation Hispanics believe … Continue reading Third-Generation Hispanics Want Advertisers To Know Them Better
by Scott Barnett Follow @scottabarnettSeptember 30, 2016 Jeff Jarvis recently posted about his concerns surrounding native advertising. He concludes that there is a problem with native advertising and that it is not the solution to the publisher revenue challenge. He proposes the following solution in his article: We have to shift from reach to relevance, … Continue reading The Problem With Native Advertising for Hyperlocals
by Stephanie ScanlanSeptember 16, 2016 When searching online today, consumers see hundreds of text ads as they scroll through the search engine results pages. So, how do you make sure your text ad is the one that grabs attention and entices people to click? And on top of that, how do you make sure the … Continue reading Ouch! Text Ad Mistakes to Stop Making Now
by ZOG Digital Follow @zogdigitalSeptember 8, 2016 Google’s ads have changed at least 10 times in the past decade, so it comes as no surprise that most users cannot identify which results on a SERP are paid advertisements and which are organic results. Google ads have changed from having background shading to a white background … Continue reading Editorial or Advertising?: Native Ads and Disclosure
by Ben Plomion July 11, 2016 Follow @benplomionJuly 11, 2016 The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It’s hard to argue with that assertion, given that we’ve all been bombarded with such advertising—and more and more consumers are using ad-blocking software to attempt to escape it. But “badvertising” is only … Continue reading Fixing Advertising Means Fixing the Metrics We Measure
