Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done. Kim Davis on June 26, 2024 The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) … Continue reading The never-ending war against ad fraud
Why Google Gave Advertisers Insight To Audit Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2024 Google is addressing transparency and oversight issues for advertisers and search partners after last year’s report from Adalytics suggested instances where ads were displayed on pornographic websites and those affiliated with sanctioned companies in Iran and Russia. “After … Continue reading Why Google Gave Advertisers Insight To Audit Ads
In Sam Altman Advertisers Trust by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2023 Visionaries lead and execute the best companies. Founding entrepreneurs — the people like Sam Altman who put everything on the line to challenge the status quo — face risk head on with a focus on success, even if that success, along … Continue reading In Sam Altman Advertisers Trust
When Does It Pay To Take A Risk In Advertising? by Laurie Sullivan @lauriesullivan, December 22, 2022 Trust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio … Continue reading When Does It Pay To Take A Risk In Advertising?
