How Complex Reasoning In Search Will Improve Ads by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2024 SearchGPT, which leverages OpenAI’s GPT-4 models that excel in complex reasoning, wants to have an in-depth conversation with you. That reasoning will support performance. The focus remains on answers not clicks, at least for now. The search bot follows … Continue reading How Complex Reasoning In Search Will Improve Advertising
It’s a big development in the (soon to be) post-cookie advertising landscape and can be seen as leapfrogging over Google’s Privacy Sandbox. Kim Davis on June 20, 2024 Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week at … Continue reading Ad Relevance is Amazon’s new walled garden
How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2024 Pope Francis sent an important message to world leaders during the G-7 summit in Italy on Friday as generative artificial intelligence (GAI) continues to improve ad performance for a variety of media and reporting structures. He … Continue reading How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. Chris Wood on April 18, 2024 Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center … Continue reading Adtech’s approaches to greener marketing
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. Constantine von Hoffman on April 2, 2024 Can adtech and marketing do anything to cool down our overheating world? That existential question is the focus of a conference in New York next week. “Two … Continue reading Adtech’s climate challenge: Can marketing cool the planet?
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
