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Category Archives: Advertisement Technology

Google adtech antitrust trial: Everything you need to know

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024   Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know

How Complex Reasoning In Search Will Improve Advertising

How Complex Reasoning In Search Will Improve Ads by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2024 SearchGPT, which leverages OpenAI’s GPT-4 models that excel in complex reasoning, wants to have an in-depth conversation with you. That reasoning will support performance. The focus remains on answers not clicks, at least for now. The search bot follows … Continue reading How Complex Reasoning In Search Will Improve Advertising

How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers

How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2024 Pope Francis sent an important message to world leaders during the G-7 summit in Italy on Friday as generative artificial intelligence (GAI) continues to improve ad performance for a variety of media and reporting structures. He … Continue reading How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers

Adtech’s climate challenge: Can marketing cool the planet?

The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. Constantine von Hoffman on April 2, 2024  Can adtech and marketing do anything to cool down our overheating world? That existential question is the focus of a conference in New York next week. “Two … Continue reading Adtech’s climate challenge: Can marketing cool the planet?