Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). Christi Olson on May 20, 2016 If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at … Continue reading Move over, text ads: How data feeds are driving new search experiences
by Stacey Rudolph May 18, 2016May 18, 2016 Online Ad Fraud is a real problem for advertisers and it is really eating into their ad budget like a ferocious monster. Ad companies likeGoogle, through its AdSense program, have been very ruthless to websites and blogs that direct fake/poor quality traffic to ads. It has banned … Continue reading How The Ad Fraud Menace Is Hitting Advertisers [Infographic]
by Roee Ganot April 27, 2016April 27, 2016 The right advertising can help you reach your target audience and reach your business goals. You can take your business to the next level and establish long-term success. But there are so many different options for how you can advertise, including different formats, styles and locations. How … Continue reading Intent-Based Ads vs. Regular Ads
by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
by Erin Sagin April 19, 2016April 19, 2016 There’s no doubt about it, remarketing is pretty darn impactful. It gives you the opportunity to show ads to a perfectly primed audience—people who have already visited your site—and nurture them into completing a conversion or coming back to make another purchase. On average, retargeting ads are … Continue reading 7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket
by Eyal Katz April 7, 2016 Follow @eyalk100April 7, 2016 Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it worth the risk for YOU? Only if you know what you’re doing. And we’re here … Continue reading Monetizing Right with Native Ads
by Jason Schell March 29, 2016March 29, 2016 So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers … Continue reading Best Practices When Creating Display Ads
by Paul Mauer March 25, 2016March 25, 2016 If keyword research is the caliber of the bullet, audience targeting is the scope on your rifle. Here’s a mind blowing fact: Google serves over 100 billion searches a month. That’s people looking for celebrity gossip and games, to stock markets and financial advice, to – you … Continue reading Adwords 101: Audience Targeting
