Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. Matt Umbro on January 13, 2016 At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ … Continue reading How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season? →