by Larissa Faw, September 27, 2016 Advertising is just storytelling. String together some images and words to prod people to buy products. While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in digital. Nearly all people (99%) who see online ads … Continue reading How To Measure Attention
Category Archives: Advertisement
Why Native Ads?
by Elad DrukmanSeptember 20, 2016 Why native ads? Native ads can be defined as ad units that fit into the look and feel of the publisher website. The word ‘native’ refers to the ad fitting natively into the site. Examples of native ads: advertisement posts in your Facebook feed; the first few ‘sponsored’ results on … Continue reading Why Native Ads?
Research Shows Advertisers That Consumer Choices Are Risky Business
by Laurie Sullivan@lauriesullivan, September 19, 2016 When it comes to experiences involving choices around money, people take more risks in negative situations and less risk in positive ones. New research looks at whether this is the same for everyday experiences — from going to the movies or looking for a hotel to eating a sandwich. … Continue reading Research Shows Advertisers That Consumer Choices Are Risky Business
The stat-backed holiday advertising tips to know for 2016
As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies. Andrew Waber on September 14, 2016 For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations … Continue reading The stat-backed holiday advertising tips to know for 2016
Local Political Campaigns and Programmatic Advertising
by Andrew Fischer Follow @AndrewFischer_1September 13, 2016 Political campaigns have always spent heavily on advertising. The earliest American elections featured candidates circulating expensive printed pamphlets to help convince voters. Dwight D. Eisenhower was the first U.S. Presidential candidate to seize the power of television advertising in 1952 with a series of commercials entitled “Eisenhower Answers … Continue reading Local Political Campaigns and Programmatic Advertising
Bing Expanded Text Ads: 5 Things You Need to Know
by Erin SaginSeptember 13, 2016 It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing’s ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling … Continue reading Bing Expanded Text Ads: 5 Things You Need to Know
Sorry, Folks: Blame It On Ed
by Gord Hotchkiss, Featured Contributor, September 6, 2016 Just when you thought it was safe to assume I’d be moving on to another topic, I’m back. Blame it on Ed Papazian, who commented on last week’s column about the rise of the audience marketplace. I’ll respond to his comment in multiple parts. First, he said: … Continue reading Sorry, Folks: Blame It On Ed
Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus
by Amanda OliverSeptember 12, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus
Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
I Do Not Recognize Paid-Search Ads
September 6, 2016 eMarketer estimates that search ad spending will account for almost half of all digital ad spending in 2016. This proportion is expected to decline, but even by 2020 it will still make up the greatest share. July 2016 data from search marketing specialist Varn, however, indicated that paid search ad effectiveness was … Continue reading I Do Not Recognize Paid-Search Ads
Random Posts on Advertisement
How to Measure Share of [Local] Voice
Is There an ‘Optimum Time’ for Marketing Emails to Hit?
3 Tips for Small Business to Deliver the Best Holiday Shopping Experience (and Why it Matters)
Team Leadership: How Not To Micromanage
How to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps
7 Tips for Creating More Engaging Newsletters
5 Tips for Coping with Entrepreneurial Stress and Anxiety
