In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government’s good side. Lori Weiman on July 21, 2016 Welcome to part 2 of my five-part series on using advertising partners in highly regulated … Continue reading How to manage your ad partners in regulated industries: Finance (part 2 of 5)
Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries. Lori Weiman on June 28, 2016 Are you a marketer or affiliate … Continue reading How to manage your ad partners in regulated industries (part 1 of 5)
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?
by Robin Tartleton July 8, 2016July 8, 2016 Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has … Continue reading Avoid Wasted Ad Spend, Create Ads That Get Noticed
As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge. Chris Glushko on July 6, 2016 at 12:24 pm Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and … Continue reading “I love advertising,” said no one ever
by Eyal Katz June 26, 2016 Follow @eyalk100June 26, 2016 Do you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High? In every one of those shows, there was always a “new kid” at school. The guy or girl was usually very attractive, shrouded in mystery, and the … Continue reading What Native Ads Can Learn From Display & Banner Ads
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action
by Jamie Chaffin June 22, 2016June 22, 2016 Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. … Continue reading 4 Super Easy Steps for Creating the Best Display Ads
by Ryan Kh June 9, 2016 Follow @ryankhgbJune 9, 2016 Paid online advertising is the fastest and most effective way to attract the attention of shoppers and potential customers. However, if it is not done correctly, paid advertising can be a costly mistake. Below are some of the main factors a business should consider before … Continue reading 5 Things A Business Should Understand Before Using Paid Ads
by Dionte Pounds June 2, 2016June 2, 2016 When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, to assess where the past … Continue reading 5 Powerful Reasons to Implement Single Keyword Ad Groups Today
