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Category Archives: Agency Business

The 8 Biggest Mistakes Agencies Make (and How to Correct Them)

Hannah Cohen — October 21, 2019 Every agency makes some mistakes. By spotting these mistakes early, you can avoid them easily. This article looks at some of the biggest agency mistakes and how to fix them. Running an agency is tough work. Between managing projects, hiring talent, and winning new clients, it’s natural to make … Continue reading The 8 Biggest Mistakes Agencies Make (and How to Correct Them)

10 Magical Ways You Can Help Your Agency Finish Your Website Faster

Audrey DiMartinis — October 15, 2019 Once upon a time from a place called Disney World, wait…. no— south of that, on the coast of Florida— lived a fairytale princess who slayed projects every day and every night, we will call her… Princess Project Manager. This role may seem simple to most, however there are … Continue reading 10 Magical Ways You Can Help Your Agency Finish Your Website Faster

Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?

Karl Sakas — October 12, 2019 Follow @KarlSakas Consider your current day-to-day stage: Mandatory, Necessary, Needed, and Optional? Wondering about your evolution as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. … Continue reading Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?

How to Plan a Successful All-Hands Meeting at Your Agency

Karl Sakas — September 20, 2019 Follow @KarlSakas — September 20, 2019 When you get better at organizing your All-Hands planning, you tend to get better results! Holding a successful All-Hands meeting can drive your agency forward… while making your life easier as an agency owner. But if you organize and execute the meeting poorly, … Continue reading How to Plan a Successful All-Hands Meeting at Your Agency

Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

Marketing Talent Agency: Dos and Don’ts for Resume Writing 101

Bob Van Rossum — August 9, 2019 Follow @BobVR — August 9, 2019 The speed of change in marketing combined with today’s candidate-driven job market creates a recipe where companies are in a battle for top-quality talent. Fortunately for you, the current market is very candidate-driven. With that said the traditional tool of finding a … Continue reading Marketing Talent Agency: Dos and Don’ts for Resume Writing 101

How Often Should Your Agency Meet With Clients?

Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?