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Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. Matthew Greitzer on January 20, 2025 AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold … Continue reading How to clear 5 hurdles to AI adoption in marketing analytics
Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence. Lisa Peyton on January 7, 2025 As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. I’ve been waking up at 5 a.m. for months, eagerly trying to catch up on … Continue reading The AI anxiety antidote: A self-care toolkit for marketers
New studies point to gaps stemming from marketing role and company size. And very few marketers want AI “in the driver’s seat” just yet. Chris Wood on December 13, 2024 The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two … Continue reading AI adoption gap found between executives and entry-level marketers
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024 “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. Melissa Reeve on October 29, 2024 Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their … Continue reading 5 ways to jump start AI adoption
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. Greg Kihlstrom on June 17, 2024 AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition. Below are … Continue reading Ethical considerations for AI adoption in MOps
