Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. Melissa Reeve on October 29, 2024 Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their … Continue reading 5 ways to jump start AI adoption
Category Archives: AI Adoption
Ethical considerations for AI adoption in MOps
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. Greg Kihlstrom on June 17, 2024 AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition. Below are … Continue reading Ethical considerations for AI adoption in MOps