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Category Archives: AI Chatbots

Why AI’s agents and commodification are good news for marketers

The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money. Constantine von Hoffman on September 26, 2024    This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as … Continue reading Why AI’s agents and commodification are good news for marketers

Google is reportedly building AI chatbots based on celebrities and influencers

Google is reportedly building AI chatbots based on celebrities and influencers Chatbots? With celebrities? Groundbreaking. pranav dixit   Tue, Jun 25, 2024   Google Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta have already launched products like this … Continue reading Google is reportedly building AI chatbots based on celebrities and influencers

This classic answer engine still outsmarts AI chatbots

 June 08, 2024 This classic answer engine still outsmarts AI chatbots For questions involving hard data and math calculations, 15-year-old WolframAlpha is a fast, accurate alternative to inaccurate AI chatbots. BY Chris Hoffman Everyone’s talking about AI chatbots, but they’re not the best tool for every job. I’m not knocking AI here—those large language models like … Continue reading This classic answer engine still outsmarts AI chatbots

AI chatbots are taking over customer service, but most of us would rather wait for a human

April 30, 2024 AI chatbots are taking over customer service, but most of us would rather wait for a human Live agents are perceived as being better than bots at most customer service tasks, especially when frustrated consumers are looking for a little empathy. BY Christopher Zara “Please hold for the next available agent.”  For busy … Continue reading AI chatbots are taking over customer service, but most of us would rather wait for a human

Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics

Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics by Laurie Sullivan  @lauriesullivan, August 2, 2023 Publicis’ Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative artificial intelligence (GAI) with commerce analytics. Using conversational GAI models, Ask Profitero converts detailed reports into actionable insights accessible to anyone through … Continue reading Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics

MarTechBot: Insights from real-world usage (so far)

As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals. Marc Sirkin on June 9, 2023 We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology … Continue reading MarTechBot: Insights from real-world usage (so far)