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Category Archives: AI Expenditure

How Iron Mountain implements conversational AI to drive engagement and revenue

The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. Chris Wood on May 1, 2024     Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over … Continue reading How Iron Mountain implements conversational AI to drive engagement and revenue

AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study

AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study by Ray Schultz , June 23, 2023 AI will be the No. 1 spending priority for 47% of technology officers over the next year, according to a study by the CNBC Technology Executive Council.  At 21%, AI budgets are more than double … Continue reading AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds