Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Category Archives: AI Marketing Tools

What you need to know about the dark side of AI marketing

The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing

4 ways to achieve early wins with AI in marketing

Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. Jim Ewel on August 22, 2024   Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based … Continue reading 4 ways to achieve early wins with AI in marketing

How wisdom makes AI more effective in marketing

Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024   Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons:  “We let a genie … Continue reading How wisdom makes AI more effective in marketing

YouTube fuels the AI machine—including your family reunion

June 28, 2024 YouTube fuels the AI machine—including your family reunion As far as AI is concerned, your family reunion video may be just as important as those uploaded by influencer giant Mr. Beast or CNN. BY The Conversation The promised artificial intelligence revolution requires data. Lots and lots of data. OpenAI and Google have begun … Continue reading YouTube fuels the AI machine—including your family reunion

How brands like Klarna and Mars are using AI in marketing operations

Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024   Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations

How Georgia-Pacific seeks to leverage AI to its full marketing potential

A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Laura Knebusch on June 18, 2024   The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, … Continue reading How Georgia-Pacific seeks to leverage AI to its full marketing potential