Category Archives: AI Marketing Tools

The latest AI-powered martech releases, features and updates

67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates

AI-powered martech: This week’s releases and research

With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner.  … Continue reading AI-powered martech: This week’s releases and research

4 AI categories impacting marketing: Workflow automation and RPA

Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA

Round-up of this week’s AI-powered marketing technology releases

Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. Constantine von Hoffman on July 27, 2023 Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though … Continue reading Round-up of this week’s AI-powered marketing technology releases

This week’s AI-powered marketing technology releases

Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on June 29, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of … Continue reading This week’s AI-powered marketing technology releases