67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates
Category Archives: AI Marketing Tools
Konnecto Created AI Model To Manage KPI Uplift
Konnecto Created AI Model To Manage KPI Uplift by Laurie Sullivan @lauriesullivan, August 25, 2023 Konnecto, a prescriptive marketing platform, will tap its pool of more than 10 million U.S. users to provide access to first-party data compliant with data legislation in the United States, such as the California Consumer Protection Act (CCPA). It also … Continue reading Konnecto Created AI Model To Manage KPI Uplift
AI-powered martech: This week’s releases and research
With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. … Continue reading AI-powered martech: This week’s releases and research
This week’s AI-powered marketing technology releases
Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study. Constantine von Hoffman on August 17, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered … Continue reading This week’s AI-powered marketing technology releases
4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA
Round-up of this week’s AI-powered marketing technology releases
Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. Constantine von Hoffman on July 27, 2023 Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though … Continue reading Round-up of this week’s AI-powered marketing technology releases
This week’s roundup of the latest AI martech products and news
A look at the AI martech products, platforms, features and related news from the past week. Constantine von Hoffman on July 13, 2023 So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI … Continue reading This week’s roundup of the latest AI martech products and news
The latest AI-powered martech tools
Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week. Constantine von Hoffman on July 6, 2023 Before we get to this week’s round-up of AI-powered martech, I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I … Continue reading The latest AI-powered martech tools
This week’s AI-powered marketing technology releases
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on June 29, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of … Continue reading This week’s AI-powered marketing technology releases
AI and marketing: What the stats show
There are a lot of marketing and AI surveys out there. So, we’ve brought together the most useful and most recent numbers for you. Constantine von Hoffman on June 14, 2023 There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. … Continue reading AI and marketing: What the stats show
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