Category Archives: AI Marketing Tools

Grammarly introduces generative AI tool GrammarlyGO

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A beta version of the new content creation tool will be available across all the company’s products beginning in April. Chris Wood on March 9, 2023 Today, Grammarly announced GrammarlyGO, a generative AI product slated for beta release in April. GrammarlyGO is a content creation tool for businesses and individuals, aiming to generated relevant text … Continue reading Grammarly introduces generative AI tool GrammarlyGO →

AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others

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AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2023 C3 AI, an artificial intelligence software company founded by entrepreneur Thomas Siebel, released the first product in a suite it calls C3 Generative AI Product Suite. The first product, C3 Generative AI for Enterprise Search, uses a … Continue reading AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others →

AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail

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AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail by Laurie Sullivan  @lauriesullivan, January 11, 2023 The Coveo Merchandising Hub, built on technology acquired from Qubit in October 2021, made its debut Wednesday. It will give merchandisers a way to create personalized experiences, and relevant shopping journeys as well as build loyalty and increases profitability. … Continue reading AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail →

Best practices for getting started with AI

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Companies don’t have to start from scratch to begin experimenting with artificial intelligence. Chris Wood on September 1, 2022 Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, … Continue reading Best practices for getting started with AI →

Governing AI: What part should marketing play?

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With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play? →

AI and machine learning in marketing: Are you deploying the right models? 

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Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. Theresa Kushner on June 27, 2022 Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence … Continue reading AI and machine learning in marketing: Are you deploying the right models?  →

How AI lets marketers create human-centric CX at scale

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65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale →

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

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Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game? →

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