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Marketers are stuck using slow and imprecise tools to assess what’s working with their creatives. Constantine von Hoffman on December 9, 2024 When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They don’t … Continue reading How AI can revolutionize creative impact measurement
June 25, 2024 Why experts are using the word ‘bullshit’ to describe AI’s flaws The expletive isn’t just being used for shock value—it actually has a philosophical meaning. BY Mark Sullivan Since the launch of ChatGPT in late 2022 we’ve known that artificial intelligence language models are prone to spewing falsehoods, otherwise known as hallucinations. The … Continue reading Why experts are using the word ‘bullshit’ to describe AI’s flaws
May 24, 2024 How to make AI work for you At Fast Company’s Most Innovative Companies Summit, execs from Microsoft, LivePerson, and Salesforce explained how to leverage AI at work. BY Ellie Stevens AI is quickly becoming an integral part of the workplace, as tools such as ChatGPT continue to surge in popularity. The use of … Continue reading How to make AI work for you
May 01, 2024 Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character Atlassian Rovo, announced today, help organizations access and utilize information that may be dispersed among their many internal tools. BY Sam Becker AI tools have been heralded as a way to improve the output and efficiency … Continue reading Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character
Channel Factory Creates AI Incubator Innovation Lab by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2024 Channel Factory plans to introduce an innovation lab focused on artificial intelligence (AI) to support brands. The company said it will hire new talent and executives to build a dynamic multidisciplinary team. The team includes participation from C-suite executives and … Continue reading Channel Factory Creates AI Incubator Innovation Lab
By Elissaveta M. Brandon It has barely been a year since Chat GPT went mainstream, and already it has made waves—nay, towering crests—in the creative industry. Architects are leveraging generative artificial intelligence to automate repetitive tasks and turn hand sketches into highly realistic renderings. Graphic designers are using it to experiment with new concepts. … Continue reading 4 top interior design studios share how AI is changing their business
By Sam Becker February 02, 2024 In January, Samsung unveiled its upcoming generation of Galaxy smartphones and devices, which will incorporate new AI-powered features. But it could come with a cost, as a note on the Galaxy S24 Ultra’s product page indicates that “Galaxy AI features by Samsung will be provided for free until … Continue reading Will the AI revolution cost you a fortune in new subscription fees? No one really knows
Proposed AI Bills To Affect Every Advertiser by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2024 California needs more money to support several laws that took effect on January 1, 2024, such as becoming the first state to offer free health insurance for all undocumented immigrants coming into the U.S. based on President Biden’s policies, … Continue reading Proposed AI Bills To Affect Every Advertiser
Despite what you may have heard, artificial intelligence can’t fix everything. Here’s how to tell if it is or isn’t what you need. Justin Sharaf on December 28, 2023 Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, … Continue reading 3 steps to determine if AI is the answer to your problem
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. Milton Hwang on December 28, 2023 In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in martech now is unprecedented. We see this in … Continue reading How AI’s ‘describe and done’ can revolutionize your work
