They’re Giving It All – Tech That Detects AI-Generated Clickbait by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2023 Tools and chatbots are being used to generate massive amounts of low-quality content solely for the purpose of attracting programmatic ad spend. Targeting signals are being deprecated and cookies are crumbling. Everything is connected. It creates … Continue reading They’re Giving It All – Tech That Detects AI-Generated Clickbait
How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers? Constantine von Hoffman on August 21, 2023 The hotel and restaurant guides published by French tire company Michelin have high standards for inclusion. The company’s inspectors visit each restaurant and hotel multiple times to … Continue reading Michelin meets the digital era: Personalized recommendations powered by AI
Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR by Laurie Sullivan @lauriesullivan, July 18, 2023 Newswire launched two tools Tuesday based on artificial intelligence to help marketers, copywriters, and content creators craft and optimize press releases and other content. Almee, an artificial intelligence (AI) writing assistant and recommendation engine, allows users to … Continue reading Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
AI And The New World Of Education by Kaila Colbin , July 14, 2023 The headline for the Chroniclearticlewas bleak: “I’m a Student. You Have No Idea How Much We’re Using ChatGPT.” The subhead was bleaker: “No professor or software could ever pick up on it.” Owen Kichizo Terry, an undergraduate at Columbia University, broke … Continue reading AI And The New World Of Education
AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble. Michael Brenner on July 14, 2023 Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market … Continue reading 9 best practices for AI tools in content creation
DoubleVerify, Scibids Unveil AI-Powered Attention Metrics by Laurie Sullivan @lauriesullivan, June 19, 2023 DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic Optimizer. To maximize return on ad spend (ROAS) and campaign outcomes, DoubleVerify entered an exclusive partnership with Scibids … Continue reading DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express. Chris Wood on May 30, 2023 Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases … Continue reading Marketing among top AI applications for small businesses
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content. Constantine von Hoffman on May 8, 2023 Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, … Continue reading 73% of marketers now using generative AI tools
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper. Jenny Romanchuk on March 17, 2023 In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one … Continue reading More AI writing assistants in action
OpenAI’s new GPT-4 can understand both text and image inputs Andrew Tarantola @terrortola Hot on the heels of Google’s Workspace AI announcement Tuesday, and ahead of Thursday’s Microsoft Future of Work event, OpenAI has released the latest iteration of its generative pre-trained transformer system, GPT-4. Whereas the current generation GPT-3.5, which powers OpenAI’s wildly … Continue reading Duolingo’s Max plan offers AI tutoring for $30 per month
