Category Archives: Amazon Reviews

Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode

Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan  @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode

Amazon decision to use Nielsen is big boost for beleaguered rating service

“Thursday Night Football” on Amazon’s CTV Prime Video will be company’s first time measuring live streaming ratings. Constantine von Hoffman on August 18, 2022 Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program … Continue reading Amazon decision to use Nielsen is big boost for beleaguered rating service

Competitive Analysis On Amazon Takes A Turn

Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan  @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn

Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. Amy Gesenhues on April 2, 2019 A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website … Continue reading Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

How Private Label Sellers Can Get More Amazon Product Reviews (Legally)!

Chris Dunne — October 26, 2017 Follow @FeedbackExpress — October 26, 2017 How Private Label Sellers Can Get More Amazon Product Reviews (Legally)! There are two types of reviews (feedback) on Amazon: Product reviews – These can be found on the product listings page. They should be solely focused on the product itself. Seller feedback … Continue reading How Private Label Sellers Can Get More Amazon Product Reviews (Legally)!