Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge. Pamela Parker on July 21, 2021 Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year … Continue reading ‘An experience renaissance’ and how customer journey analytics tools fit in
Aleh Barysevich February 2, 2021 Marketing is all about learning from experience and becoming better, but you don’t have to be limited strictly to your company’s experience. Competitor intelligence is an incredible source of insights for your brand, and with a large part of marketing moving online, it’s now easier than ever to analyze your … Continue reading 10 Best-in-Class Competitor Monitoring and Analysis Tools
Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science
Chanakya Kyatham September 24, 2020 Visitor management systems have many different purposes and functions. They ensure increased safety by offering peace of mind for businesses, and they allow organizations the freedom to address other areas of concern in creating a successful management experience. Organizations often have a lot of people walking in and out of … Continue reading Anonymous Reporting Systems Enhance Safety by Using Visitor Management Solutions
Lilach Bullock September 12, 2020 While running a business, every activity you perform online contributes toward a particular goal. Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights. To acquire these pieces of data though, … Continue reading 5 Analytics Tools You Need to Leverage for Your Business
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Pamela Parker on June 4, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can … Continue reading Call analytics platforms: What are they good for?
