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The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections. Annette Franz on March 31, 2025 What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer … Continue reading How B2B and B2C brands are winning hearts with memory-driven CX
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. Frans Riemersma on March 13, 2025 Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most … Continue reading How B2B and B2C brands adopt genAI — same tech, different strategies
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024 It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024 B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers
Thomas Griffin December 8, 2021 Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this is by including B2B customers into your target audience. This is something that many small businesses catering to direct consumers already do. They diversify their customer base by selling at … Continue reading How B2C Can Market to B2B Companies in the Holiday Season
Young Entrepreneur Council November 11, 2021 The end of the year is traditionally a time of purposeful thought and self-reflection — even for businesses. For those B2C businesses looking to improve their efforts in the coming new year, reflecting on what went well and what didn’t during 2021 is a good place to start. For … Continue reading B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year
Amit Dua November 24, 2020 B2B vs. B2C — what’s the difference? Tricky question. But, let’s sort this out with a basic example; Alibaba is a B2B eCommerce company | Amazon is a B2C eCommerce company (and, B2C too). B2B eCommerce is selling products and services from business to business. B2C eCommerce is selling products … Continue reading B2B vs. B2C: Key Differences that Actually Matter
