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Jomer Gregorio February 12, 2021 Marketing has undergone multiple changes over the years, thanks to constant shifts in consumer behavior and technology. The internet has given consumers a massive amount of decision power and information. If you want to stay competitive, it has become necessary to adapt to these changes and focus on building a … Continue reading B2B Content Marketing Trends in 2021 [Infographic]
Jeremy Durant — June 27, 2018 Follow @BopDesignSD — June 27, 2018 As you build out the editorial calendar for your B2B blogging and content marketing strategy, it’s important to understand who your target audience is and what they want to read. It’s also critical to understand what they don’t want to read. It’s a … Continue reading B2B Blogs Your Prospects and Clients Hate to Read
Rachel Cunningham — May 27, 2018 — May 27, 2018 Content shock and content saturation are real in the world of marketing. Even as far back as 2014, Mark Schaefer was discussing content shock and the repercussions. Content shock is “when exponentially increasing volumes of content intersect our limited human capacity to consume it (Source). … Continue reading B2B Blogging Trends We Expect to Die Out
Jeremy Durant — April 17, 2018 Follow @BopDesignSD — April 17, 2018 If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase – it should not be an afterthought once your website is launched. In this blog, we take a … Continue reading B2B Blogging: How a Blog Fits Into Your Web Design Strategy
Wendy Marx — December 6, 2016 Follow @wendymarx— December 6, 2016 How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine … Continue reading How to Improve B2B Blogging In the Era of Big Data
by Laura MacPhersonOctober 3, 2016 Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh. Sometimes it can feel like you’re writing into a black hole. … Continue reading 26 Ways To Generate Post Ideas For Your B2B Blog (That Your Prospects Will Love)
by Rachel Parker February 12, 2016 Follow @resonancecontFebruary 12, 2016 “Outsource our B2B blog? Nope, no need — we’re doing just fine.” Oh, if I had a nickel for every time I’ve heard that from B2B marketers. And, truth be told, many of them are doing just fine — they’re building thought leadership and growing … Continue reading Stay Off the B2B Blogging Wall of Shame
