Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes. Natalie Jackson on October 28, 2024 Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or … Continue reading When and how to use images in B2B emails
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Stephanie Trovato on November 20, 2023 Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what … Continue reading B2B email marketing: 3 strategies for advanced personalization
April Paige November 23, 2021 Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects … Continue reading B2B Email Marketing – 10 Signals It’s Time To Validate
Céillie Clark-Keane August 20, 2021 It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building … Continue reading The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
Christa Tuttle May 24, 2021 Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, … Continue reading 5 Best Practices to Elevate B2B Email Marketing Performance
Laura Magnuson April 24, 2021 Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails Newsletters Transactional Emails (Welcome, Thank you, Confirmation) Below we will outline what type of content you should … Continue reading B2B Email Marketing: What Content to Include
Angela Hausman, PhD April 6, 2021 As a B2B business, you know that lead nurturing is the name of the game. It commonly takes up to five contacts with a potential customer before they are able to close. With the average cost of a B2B sales call hovering just over $ 500 you can easily … Continue reading Tips for Building a Robust B2B Email Marketing Strategy
