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Danielle Hill — August 5, 2017 — August 5, 2017 Stock photography: bad or good? During the B2B website redesign process, we get this question quite a bit from clients. There is still a stigma around using stock photography. The reason behind this is valid: stock photography used to be really, really bad. No one … Continue reading When to Use Stock Photos on Your B2B Website
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
Rachel Foster — April 3, 2017 Follow @CopywriterTO— April 3, 2017 It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads … White papers, ebooks, and guides are among the most … Continue reading 41 Fantastic Places to Promote Your B2B White Papers
Bruce McKenzie — February 13, 2017 — February 13, 2017 Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a … Continue reading 3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move
Bob Apollo — December 6, 2016 Follow @bobapollo— December 6, 2016 If my recent experience is anything to go by, sales playbooks have overtaken sales analytics as 2017’s “must do” sales performance improvement initiative. It’s not hard to see why. CEOs and sales leaders are frustrated that – despite all their investments in CRM and … Continue reading 10 Critical Components of Any B2B Sales Playbook
by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience
by Matt Osit June 7, 2016June 7, 2016 One of the most challenging aspects of business that manufacturers and distributors face is B2B shipping. The following are strategies for a proven approach to make some changes and streamline your B2B shipping models. B2B Shipping Basics Make a Plan Supply chain planning (SCP) is like creating … Continue reading Successful B2B Shipping Basics
How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips. Matthew Barby on March 30, 2016 B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & … Continue reading 3 ways to use the “familiarity bias” for maximum B2B engagement
