Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short.  Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies →