B2B Data-Driven Marketing Infographic Rochelle Williams / 21 Feb 2022 Data-driven marketing is the strategy that uses data and evidence to formulate marketing campaigns. With the right data, you can understand your customers better. You can also experiment with your marketing campaigns to learn new tricks and enhance the sales process. More than just collecting … Continue reading B2B Data-Driven Marketing Infographic
ZoomInfo’s Hussam AlMukhtar shares his intent strategy and how it can impact B2B marketing and sales. Chris Wood on December 15, 2021 Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at … Continue reading Using intent as a unit of B2B campaign measurement
![State of B2B Content Marketing in 2021 [Infographic]](https://www.onlinesalesguidetip.com/wp-content/uploads/2021/11/State-of-B2B-Content-Marketing-in-2021-Infographic-191x1024.jpeg)
A mix of first and third party content is required to seal the deal. Greg Sterling on February 14, 2020 B2B sales cycles are long, and the buyer’s journey is complex. Content marketing sits well with these aspects because it doesn’t go for a hard sell directly. Instead, it aims to educate and help prospects. … Continue reading State of B2B Content Marketing in 2021 [Infographic]
Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
B2B marketers will become growth drivers, and will own the all-important digital journey. Kim Davis on January 7, 2021 “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, … Continue reading What B2B marketers can look forward to in 2021
Christa Tuttle January 1, 2021 Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be crucial for marketing products or offerings and generating brand awareness. When creating a social media strategy and content for Twitter, there are certain things to keep in mind to achieve … Continue reading 10 B2B Marketing Tips for Successful Tweets
Sumeet Anand December 10, 2020 When it comes to B2B marketing, email is one of the most effective mediums to reach out to your target audience. In fact, B2B marketers say that email newsletters are the most effective type of content for nurturing leads. Furthermore, 78% of businesses consider email marketing vital for their success. … Continue reading 6 Tips On How to Boost Your B2B Email Marketing Efforts
Victor Iryniuk October 2, 2020 Pandemic has flipped the business world upside down, and B2B companies are not an exception to the rule. In the aftermath, we looked closely at the organizations utilizing NetHunt CRM and found out that their priorities have shifted to increasing customer relations. That is not a surprise for us. The … Continue reading The Sure-Fire Signs that B2B Sales and Marketing Teams Need a CRM [Infographic]
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey
Wendy Marx September 21, 2020 B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? … Continue reading How to Boost Your Strategy with B2B Video Marketing
