An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. Mike Pastore on September 5, 2024   The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products.  Regardless of the complexity of the product or process, it’s safe to … Continue reading Free trial vs. demo: What’s more effective in B2B SaaS ads? →