Here’s how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. Stephanie Trovato on December 19, 2023 When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave … Continue reading How to create case studies that sway B2B decision-makers
Category Archives: B2B Product Development
AI is used in marketing by two thirds of B2B orgs, Forrester finds
Targeting is the top use case, and one third are using chatbots. Chris Wood on March 16, 2023 AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans … Continue reading AI is used in marketing by two thirds of B2B orgs, Forrester finds
B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products
B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products by Ray Schultz , Columnist, November 17, 2021 B2B marketers should not worry about how to reach increasingly younger buyers. The answer is mobile, according to Consumerization of B2B, a study released Wednesday by Rightpoint. Of the individuals polled, 54% are shopping on their … Continue reading B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products
How to Create a Comprehensive B2B Product Launch Timeline
Christa Tuttle April 19, 2021 A product launch is an eventful time, with many steps and processes combing to ensure successful planning and execution. With all these moving parts, it can be a challenge to clearly outline every step of the way and make sure it is accessible to all people involved. So, how can … Continue reading How to Create a Comprehensive B2B Product Launch Timeline