BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects. Margaret Lee on February 8, 2024 Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and … Continue reading Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Full-funnel strategies for using data and insights to engage your top B2B prospects. Chris Wood on February 21, 2023 B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The … Continue reading 3 best practices for B2B ABM marketers
Jon-Mikel Bailey December 10, 2020 Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. … Continue reading Search Intent, Content Marketing, and B2B SEO 2021 Priorities
Christa Tuttle — May 6, 2019 — May 6, 2019 DiggityMarketing / Pixabay The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a … Continue reading Fundamental SEO Strategies for B2B Organizations
by Keith Hodges December 12, 2015 Follow @PolarisLondonDecember 12, 2015 SEO is still a crucial element of a B2B marketing strategy in 2016, and must be integrated smoothly into the mix, for all channels to work in cohesion towards the same business objectives. With the right strategy in place, SEO can be one of the … Continue reading Planning Content Within a B2B SEO Strategy in 2016
