Category Archives: B2B Social Media

B2B social media ‘sweet spots’: What’s working and what’s not

B2B Social Media

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.” Scott Gillum on October 11, 2023 Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs.  You can divide organizations into two buckets based on their approach to social … Continue reading B2B social media ‘sweet spots’: What’s working and what’s not →

3 Mindset Changes All Companies Need for Effective B2B Social Media Marketing

B2B Social Media

Jock Breitwieser May 18, 2021 As a B2B marketer or sales professional, you are probably fully aware of how useful a social media presence can be. You can see how critical it is to the success of competitors in your industry, and — if you’re smart — you probably want something similar for yourself.But building … Continue reading 3 Mindset Changes All Companies Need for Effective B2B Social Media Marketing →

How to Achieve Effective B2B Social Selling – 4 Critical Principles

B2B Social Media

Jock Breitwieser May 17, 2021 Making meaningful headway with social selling is part science and part art form. Most that attempt to sell socially fail. The dismal success rate that most experience would make you believe that social selling is hard — but in truth, the opposite is true. Social selling is straightforward, so long … Continue reading How to Achieve Effective B2B Social Selling – 4 Critical Principles →

A B2B Social Media Strategy to Connect with Prospects & Clients

B2B Social Media

Jeremy Durant November 10, 2020 Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan … Continue reading A B2B Social Media Strategy to Connect with Prospects & Clients →

How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

B2B Social Media

Gene Sobolev — January 3, 2017 Follow @GeneSobolev— January 3, 2017 We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified … Continue reading How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic] →

How One Portland Company Uses Social to Be Human

B2B Social Media

by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human →

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