Category Archives: B2B Trends

Transform your B2B brand: 7 strategic insights

Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration. Bunny Tharpe on March 20, 2024 Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI … Continue reading Transform your B2B brand: 7 strategic insights →

The B2B case for retention marketing: 7 key tactics

B2B Trends

Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Ruth Stevens on March 1, 2024 Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, … Continue reading The B2B case for retention marketing: 7 key tactics →

Informa Tech/TechTarget merger would create a B2B data giant

B2B Trends

The goal of the deal appears to be a single entity that can provide first-party data at scale. Mike Pastore on January 17, 2024 The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by … Continue reading Informa Tech/TechTarget merger would create a B2B data giant →

2024 B2B trends: 6 key areas for marketing success

B2B Trends

Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Andrea Cruz on December 4, 2023 Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure … Continue reading 2024 B2B trends: 6 key areas for marketing success →