A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Margaret Lee on March 19, 2024 Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We … Continue reading How to find and nurture top-notch B2B writers for high-converting content
In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have. Ruth Stevens on June 27, 2023 A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach … Continue reading The 7 B2B website essentials: What customers want
Jeremy Durant January 3, 2022 Starting a B2B web design project can be overwhelming. There is a lot to consider and often a lot of stakeholders need to sign off. So, where do you begin? In this post, we take a high-level look at what your B2B website MUST include. Professional Design Professional B2B website … Continue reading What Should My B2B Website Have?
Robin Maylone November 22, 2021 If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. Consider this: 84.3% of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical … Continue reading 3 Crucial Pages to Include on Your B2B Website
Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy
Christa Tuttle June 12, 2021 Your B2B website is one of, if not the most, important aspect of your company. It’s essential to keep it up-to-date and aligned with key messaging points and branding elements. While the front end of your website, what your site visitors will see, the backend is crucial to maintain and … Continue reading 10 Things to Remember for Your B2B Website Redesign
Emily Proctor May 27, 2021 Website downtime is scary. New leads can’t get in touch with you. People can’t learn about your products or services. A crashed website can reflect poorly on your entire brand. So how do you avoid your website crashing? While 100% uptime may not be realistic (at least not yet), you … Continue reading How to Prevent Your B2B Website From Crashing
Emily Proctor May 15, 2021 Hiring someone to design and build your B2B website can be a daunting task. Not only do you have to find a firm whose design aesthetic matches what you want for your B2B website design, but you also need to think about the development skills they bring to the table. … Continue reading 4 Questions to Ask a B2B Website Developer
Christa Tuttle April 27, 2021 Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. In general terms, a website should: Be the digital window into your … Continue reading 6 Essential Elements for Your B2B Website
Kara Jensen January 20, 2021 As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Gone are the days of tradeshows, sales meetings, … Continue reading 3 B2B Website Must-Haves for 2021
