Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions
William YatesSeptember 23, 2015 There are many b2b companies that have significant market share in very specific markets due the niche nature of products, or the very significant size of the unit purchase costs in that marketplace. Many of these companies feel that the niche they work in or the huge purchase cost of their … Continue reading B2B Online Marketing: Why You Need it, Even If You Think You Don’t
Cindy LynesSeptember 22, 2015 The cornerstone of all successful B2B marketing strategies is to know your target buyer and know them well. B2B marketers invest a lot of time profiling their ideal customers so they can more fully align their messaging and programs to drive results. For many, developing detailed personas on their target buyers … Continue reading Amp Up Your Personas With Technology Intelligence
Andrew DalglishSeptember 7, 2015 The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this … Continue reading Social Media in B2B – The Latest Etats
William YatesSeptember 4, 2015 Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as (probably) an ineffective business communications channel. And this is interesting, because in the b2b space, prospects and customers may be up to 57% of the way through their purchase … Continue reading B2B Social Media and Social Marketing: Really an Effective Business Tool?
Kathy CabreraAugust 26, 2015 In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. This is why I want to share with you what … Continue reading Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking
Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels. Ginny Marvin on August 21, 2015 Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and … Continue reading Bizible Adds Offline Events To B2B Sales Attribution Platform
Victoria HoffmanAugust 20, 2015 Getting a contact’s email address is only half the battle. The other half is keeping them as an engaged member of your subscriber list. Your emails are only effective if they’re read, and one of the most important factors that determine whether an email gets opened or ignored is the subject … Continue reading 12 Effective B2B Email Subject Lines (And Why They Worked On Me)
Kaitlin LoyalAugust 14, 2015 Instagram is the fastest growing social network right now, according to the Pew Research Internet Project. There are currently 300 million IGers posting pictures of more than just their perfectly framed lunch, and nearly half of the app’s users scroll through their feed of filtered photographs every day. Instagram provides opportunity … Continue reading Why B2B Brands Should Connect with Customers on Instagram
Louis FoongJune 20, 2015 Me, Louis Foong, in Paris as a Samurai in a video shoot (more info to come) We are at the halfway mark for 2015. The year has seen a lot happen around the world—good, bad and ugly. From the world’s first fully sustainable, zero-carbon, zero-waste city completing Phase 1 (Masdar City, … Continue reading A 14-Point Credo for the B2B Demand Generation Samurai
