Amanda McGuinnessJune 18, 2015 What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)? Flipping through my home pages the ones I use the most are: 1. Uber 2. Waze 3. Wigo 4. United Airlines 5. Bank of America When I think about these, it’s … Continue reading Applying B2C Success In Real-Time To B2B Strategy
Daniel KushnerJune 11, 2015 Looking for a job? Go to LinkedIn. That’s pretty much how the average person views the social platform. B2B marketers, on the other hand, see it quite differently. For them, LinkedIn is viewed as perhaps their greatest social media resource; an active community of potential prospects just begging for relevant content … Continue reading 3 Surprising LinkedIn Stats All B2B Marketers Should Know
Anne MurphyJune 2, 2015 What does product marketing look like in 2015? Well, as The Blueprint of Modern Product Launch Marketing explains, adoption is high, content is key, channels are diverse, and measurement is increasingly important. But one of the most critical components of modern product marketing is indicative of a shift across marketing: the … Continue reading The State of B2B Product Marketing (Infographic)
Sarah GreesonbachMay 12, 2015 LinkedIn is an invaluable tool in the world of B2B sales. It’s very popular among people who work for B2B business, it’s convenient to use, and it’s free. But the more popular the platform becomes, the more likely it is that you will have to compete for the attention of your … Continue reading 6 LinkedIn Tips for Better B2B Sales Relationships
Heba Hosny May 5th, 2015 According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I’ve been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic … Continue reading How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]
Howard J. SewellApril 26, 2015 “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within … Continue reading Above The Fold Still Critical For B2B Email Design
Alex CharalambousApril 26, 2015 Many B2B businesses have hopped on the social media train and are using it on a regular basis. While many started with only one or two accounts, others have expanded their social media presence on many different platforms and need a way to easily manage them all. As many businesses are … Continue reading 5 Recommended Tools For B2B Social Media Management
Simina IgnatApril 24, 2015 Filling the pipe with new prospects is a constant challenge for any business owner. In the past we used to buy lists and cold-call the hell out of them but that kind of prospecting just doesn’t work anymore. Think about it, have you been cold-called recently? Did you enjoy the experience? … Continue reading How To Prospect On Social Media
Brian HughesApril 24, 2015 With more than 300 million active monthly users, Instagram is one of the hottest social media apps. The average Instagram user spends 21 minutes per day using the app. That’s a lot of time for an app that just shows images and has virtually no desktop presence, writes Econsultancy’s David Moth – and … Continue reading 3 Ways B2B Companies Can Build Their Brand with Instagram
Adam BaetuApril 19, 2015 Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best practices for designing email marketing campaigns for both B2B and B2C customers, as … Continue reading Design Differences When Sending B2B and B2C Emails
