The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Chris Wood on October 3, 2023 Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke … Continue reading How Citizens Bank transformed content to meet changing customer needs
Category Archives: Banking Services
How Citi is stealing the airline status playbook to give its customers perks
By Sam Becker August 30, 2023 Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas. … Continue reading How Citi is stealing the airline status playbook to give its customers perks
JPMorgan Chase wants to be your landlord. What could go wrong?
By Clint Rainey November 17, 2022 A new joint venture between JPMorgan Chase and a billion-dollar real-estate developer is putting America’s largest bank on the path to becoming the landlord for thousands more U.S. rental homes. According to an announcement, JPMorgan has formed a joint venture with Haven Realty Capital to purchase and develop … Continue reading JPMorgan Chase wants to be your landlord. What could go wrong?
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