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Don’t let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times. Victoria Godfrey on September 21, 2015 Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound campaigns to methods designed to bring the business to … Continue reading Big Data Makes For Better Outbound Marketing
Louis FoongAugust 21, 2015 This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $ 80k in sales and Google garners over two million search queries. Those aren’t small numbers. Every day, people create 23 billion gigabytes of … Continue reading Using Big Data to Generate Sales Ready Leads [Infographic]
Luke StellaAugust 14, 2015 With consumer data pouring in across mobile, social, email, and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data landscape. First and third-party data are two distinctly different classes of information that are traditionally juxtaposed against … Continue reading The Three Major Inaccuracies Of Third-Party Data
Larisa BedgoodJuly 16, 2015 As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company. Actually generating quality leads is a major challenge many … Continue reading How Marketers Are Using Big Data [Infographic]
