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William Comcowich September 24, 2020 Image Source: Wikimedia Commons Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and SEO personnel ignore Bing at … Continue reading Best SEO Practices for Bing – and Why You Should Learn Them
Zoe Gadd July 23, 2020 Bing is the world’s second-largest search engine and the obvious place to look for an alternative or addition to Google Ads. Despite having a fraction of the market share enjoyed by Google, Bing Ads is a highly-capable advertising platform that handles millions of searches every day. In this article, we … Continue reading Bing Ads Market Share and Price Comparison
Mark Irvine — November 25, 2019 Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now … Continue reading Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Microsoft Advertising Editor Now Supports Price Extensions by Laurie Sullivan @lauriesullivan, June 19, 2019 Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor. It means marketers can manage the extensions in bulk. Price Extensions, a pay-per-click extension that displays products or services, launched a little more than a year ago. The extensions … Continue reading Microsoft Advertising Editor Now Supports Price Extensions
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Ronald Dod on May 2, 2019 Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and … Continue reading Learn how to get better returns from Microsoft Ads
Ginny Marvin on April 29, 2019 First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik … Continue reading Bing Ads rebrands as Microsoft Advertising
Microsoft Bing Ads UI Gets ‘Massive’ Upgrade, Better Access by Laurie Sullivan @lauriesullivan, April 26, 2019 Microsoft has begun to make its advertising products more accessible to those with physical and emotional impairments, either temporary or permanent. It’s also reaching out to marketers and agency reps, teaching them how to do the same. The Bing … Continue reading Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility
Lee Wilson — March 12, 2019 Follow @LWilson1980 — March 12, 2019 If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s search engine would ever topple Google as the king of search. These conversations don’t really happen anymore and you might be wondering whether … Continue reading Should I Care About Bing?
Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, (October 11, 2018) U.S. consumers are spending online. Numbers out from Adobe Digital Insights estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through the end … Continue reading Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
Garry Grant — October 8, 2018 Follow @seoinc — October 8, 2018 Since Google maintains the largest market share, often times, it’s easy to forget about the fact that other search engines exist. And while you do want to optimize for Google, sometimes, it’s easier to optimize for Bing. Honestly, the two appear to share … Continue reading 7 Local Search Optimization Tips for Bing
