Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the … Continue reading Expert management of Bing Shopping Ads just got easier
Mark Irvine — July 31, 2018 — July 31, 2018 Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and connects over 300 million devices using Windows 10. … Continue reading Save Time & Money Managing Bing Ads with Scheduled Imports from Google
NetElixir Ties Search Platform To Bing Ads by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2018 After releasing a study in April suggesting that nearly half of survey participants don’t want ads on virtual assistants or in voice search results, NetElixir seems to be focusing on traditional paid-search and shopping ads. The retail search marketing … Continue reading NetElixir Ties Search Platform To Bing Ads
Bing Bans Cryptocurrency Ads by Laurie Sullivan @lauriesullivan, May 16, 2018 Microsoft is banning ads promoting the sale of cryptocurrency on Bing. The company updated its financial product and services policy despite its openness and willingness to allow people to make purchases in its store using the currency. The policy will take effect in … Continue reading Bing Bans Cryptocurrency Ads
Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Allen Finn — April 5, 2018 — April 5, 2018 Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search … Continue reading What Bing’s Decision to Kill Sidebar Ads Means for Your Account
Bing Ads Rolls Out Mobile, Desktop Price Extensions by Laurie Sullivan @lauriesullivan, April 4, 2018 Bing Ads announced the addition of price extensions on Wednesday for mobile and desktop. The ads appear at the top of the page in search results, and descriptions allow advertisers to add content around the price for products or services. … Continue reading Bing Ads Rolls Out Mobile, Desktop Price Extensions
Bing ‘Intelligent Search’ Features Increase In Speed by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2018 Microsoft has announced an update to Intelligent Answers using Intel’s field programmable gate array (FPGA) semiconductor chips, allowing Bing to read and quickly analyze billions of documents across the web and provide the best answer in a fraction of … Continue reading Bing ‘Intelligent Search’ Features Increase In Speed
Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
