Robert Woo — October 12, 2018 — October 12, 2018 Black Friday is just around the corner, and this one is shaping up to be a special one for e-commerce. Not only has online shopping been booming year-over-year (last year’s Black Friday topped $ 2 billion for purchases via desktop computers for the first time), … Continue reading The Black Friday Prep Guide for e-Commerce Businesses
Nicole Blanckenberg — October 9, 2018 Follow @https://twitter.com/NicoleBlancken — October 9, 2018 It is time to prepare your online store for Black Friday Cyber Monday! Last year, Black Friday generated $ 5 billion in sales in just 24 hours – and that’s in America alone, as 58 million people opted to only shop online, leaving … Continue reading How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]
Kaleigh Moore — September 15, 2018 Follow @kaleighf — September 15, 2018 Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, … Continue reading Black Friday 2018: An Ecommerce Survival Guide
Robert Woo — November 22, 2017 — November 22, 2017 Black Friday! Cyber Monday! And all the shopping in between. No matter what your niche is, it’s a good season to be a merchant with a strong affiliate network. Why? Because no one knows what gifts to buy. Pexels “Why choose?” Not knowing what gifts … Continue reading Maximize Your Affiliate Marketing for Black Friday
Andrew Lolk — November 15, 2017 Follow @andrewlolk — November 15, 2017 Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours … Continue reading Ultimate Guide to Dominating Black Friday PPC in 2017
Chris Dunne — October 25, 2017 Follow @FeedbackExpress — October 25, 2017 DavidZydd / Pixabay Amazon was one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK. This year, Black Friday is due to … Continue reading 4 Amazon Seller Tips for Black Friday Success
Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn’t get lost in the noise. Tony Toubia on October 23, 2017 A lot of customers naturally have their sights set on the December holidays, when they can enjoy the … Continue reading Offers they can’t refuse: Strategies to stand out on Black Friday
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016 There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
by Laurie Sullivan, Staff Writer @lauriesullivan, November 25, 2016 Do you feel like Black Friday lost its oomph? I actually purchased some items on sale two days before Thanksgiving. It almost feels like Black Friday week rather than Black Friday day. And I did it all in physical stores. This year I’m on the hunt … Continue reading The Meaning Of Black Friday
