Category Archives: Black Friday

13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

Black Friday and beyond: Mobile strategies that keep on giving

As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line. Allan Haims on November 18, 2016   With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them, delivering sales … Continue reading Black Friday and beyond: Mobile strategies that keep on giving

Black Friday Marketing: How Small Businesses Can Beat Big Box Stores

Brian Morris — November 1, 2016 Follow @psprint— November 1, 2016 You don’t have to own a zillion-dollar corporation to cash in on Black Friday sales; even though the Walmarts and Best Buys of the world seem to rule Black Friday with their volume and at-a-loss pricing strategies, they’re bound by limitations you don’t have … Continue reading Black Friday Marketing: How Small Businesses Can Beat Big Box Stores