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Category Archives: Brain Science

Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It

Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2024 How the brain accepts and processes GAI in creative and advertisements has become a focus of several studies as more companies start using the technology to build ads. It will affect ad performance if certain factors … Continue reading Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It

Elon Musk is reportedly considering investment in Neuralink’s rival brain chip company

Neuralink’s brain-computer interface demo shows a monkey playing Pong Without a joystick. R. Lawler @Rjcc   Neuralink Elon Musk’s last update on Neuralink — his company that is working on technology that will connect the human brain directly to a computer — featured a pig with one of its chips implanted in its brain. Now … Continue reading Elon Musk is reportedly considering investment in Neuralink’s rival brain chip company