Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Jay Mandel on July 19, 2024 There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s … Continue reading Planting seeds and building trust in a world of overnight wins
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs
Ibotta Shifts To Brand-Awareness Spending by Sarah Mahoney , Staff Writer @mahoney_sarah, August 21, 2023 The following was previously published in an earlier edition of D2C Insider. Rising grocery prices have given Ibotta, the decade-old savings platform, a new way to look at marketing. The Denver-based company has been rebalancing its brand-versus-demand budgets, hoping to build … Continue reading Ibotta Shifts To Brand-Awareness Spending
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends. Chris Wood on August 17, 2023 The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to … Continue reading Why global brands are flooding European football leagues
Selling Ugly: Branding With a Hint of Irony by Steve Smith , Staff Writer @popeyesm, May 12, 2023 Since the era of fruit carts selling oranges on Main Street, marketers have known that beauty, freshness, uniformity, delectability are what sell the goods. There is a new category of sustainable food and store brands like Misfit Market … Continue reading Selling Ugly: Branding With a Hint of Irony
Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges. From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues
Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023 By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession
Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug: The email address is the foundational piece of self-reported data. That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says
Participants gave native video ads a 59% favorable rating, compared to 50% for social. Chris Wood on June 30, 2022 Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native … Continue reading Native video tops social media in brand awareness study
