Category Archives: Branding Awareness

Public wants to know where brands stand on issues, surveys show

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show →

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Branding Awareness

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites →

How to Build and Measure Brand Awareness

Branding Awareness

Wade Roush Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least;They … Continue reading How to Build and Measure Brand Awareness →

Sorry, but the Washington Commanders have a brand problem that a name won’t fix

Branding Awareness

By Jeff Beer February 02, 2022 After 18 months or so, the NFL’s Washington football team—temporarily known as Washington Football Team—has a new name. The Washington Commanders. The big news about the official new team name was revealed on February 2 (even if a local news helicopter spotted the name the night before). … Continue reading Sorry, but the Washington Commanders have a brand problem that a name won’t fix →

How to Build and Measure Brand Awareness

Branding Awareness

Tom Whatley January 21, 2022 Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, … Continue reading How to Build and Measure Brand Awareness →

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021

Branding Awareness

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 by Laurie Sullivan @lauriesullivan, February 2, 2022 Block, formerly known as Square, the payment service founded by Twitter co-founder Jack Dorsey, announced (February 06, 2022) that it had closed the acquisition of the buy now, pay later (BNPL) company Afterpay. It’s a service … Continue reading BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 →

How to Build and Measure Brand Awareness

Branding Awareness

How Americans 'Cancel' Brands, According To Forrester

Branding Awareness

How Americans ‘Cancel’ Brands, According To Forrester by Joe Mandese @mp_joemandese, January 26, 2022 With numerous recent studies indicating consumers are becoming more active about pressuring brands whose products, services — and increasingly, policies and ideologies — don’t align with them, Forrester fielded research to find out exactly how consumers “cancel” brands they no longer … Continue reading How Americans 'Cancel' Brands, According To Forrester →

Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage

Branding Awareness

Christa Tuttle November 16, 2021 Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build … Continue reading Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage →

What does your brand stand for?

Branding Awareness

Channel-agnostic, always on and with a clear set of brand values: Today’s winning marketing orgs. Chris Wood on October 8, 2021 Ethical advertising: How Quaker Oats helped feed America “Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear,” … Continue reading What does your brand stand for? →