Category Archives: Branding by AI

Why brands must bridge the knowledge gap in AI adoption

AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption →

How to protect your brand from AI dupes

Branding by AI

AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters. Shama Hyder on July 23, 2024 Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit … Continue reading How to protect your brand from AI dupes →

It’s time to teach AI about your brand

Branding by AI

Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand. Kim Davis on May 23, 2023 With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, … Continue reading It’s time to teach AI about your brand →