Category Archives: Branding Identity

Collective Community Recommendations Drive Influence, Build Brand Loyalty

Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty →

Private Label Outpaces National Brands In 15 Dairy Categories

Branding Identity

Private Label Outpaces National Brands In 15 Dairy Categories by Steve Ellwanger , April 7, 2023 Price inflation in the dairy aisle has been a blessing for private-label brands. Driven largely by egg price increases—fueled by shortages caused by the highly pathogenic avian influenza—retail dairy category costs rose 24% in January, according to data … Continue reading Private Label Outpaces National Brands In 15 Dairy Categories →

Roku introduces branded HD and 4K TVs

Branding Identity

Roku Select and Plus Series TVs will be available in the U.S. in spring 2023. Chris Wood on January 5, 2023 At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in … Continue reading Roku introduces branded HD and 4K TVs →

7 tips for building brand identity

Branding Identity

Before diving into amplifying the personality of your brand, it’s important to first decide “who” your brand is. Corey Patterson on October 8, 2021 a If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute … Continue reading 7 tips for building brand identity →