Tiffany Fowell — November 4, 2019 A consistent brand can help you: Gain credibility Inspire trust & loyalty in your customers Boost your visibility within your market Justify charging a premium for your products & services Distinguish yourself from your competitors Establish a strong & consistent cross-channel customer experience While this isn’t limited to social … Continue reading 5 Easy Ways to Build Brand Awareness Using Social Media
Susan Friesen — September 10, 2019 Follow @eVisionMedia — September 10, 2019 I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. … Continue reading The Importance of Brand Messaging for a Successful Website Redesign
Dana Kachan — July 26, 2019 Follow @DanaKachan — July 26, 2019 We’re entering the age of technological revolutions and massive diffusion of technologies connecting people around the globe. The constant development of mobile devices gave birth to new forms of communication and 24/7 connectivity in social networks. They play a significant role in changing … Continue reading Developing Your Brand Voice on Social Media: 5 Mistakes to Avoid
Personal Branding Blog — April 12, 2019 — April 12, 2019 For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and create more social interactions. By … Continue reading How Interacting in Professional Groups on Facebook Can Help Your Brand Grow
Megan Mosley — February 4, 2019 Follow @ReferralRock — February 4, 2019 It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It … Continue reading How Social Media Increases Brand Awareness
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Penny Wilson on January 10, 2019 at 9:24 am Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. … Continue reading Here’s how brands can leverage social returns in 2019
Carol Forden — July 31, 2018 Follow @carolforden — July 31, 2018 Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose … Continue reading How To Build A Brand Community Using Social Media
Sahail Ashraf — June 10, 2018 — June 10, 2018 Wetherspoons, the huge pub chain, made the news recently because the brand decided to close all it’s social media accounts (that ran into the hundreds) in one day. Wetherspoons are now no longer on social media. It was a complete shutdown. And this kind of … Continue reading Should You Shut Down Your Brand’s Social Media Presence?
Susan Gilbert — April 30, 2018 Follow @SusanGilbert — April 30, 2018 Social Monitoring Tools to Gain Insights on Your Campaigns Keeping track of your conversations can be a an overwhelm of information — as a business you need to have more focus to determine how well your marketing strategy is performing. Getting the right … Continue reading Track Your Brand Online With These 4 Social Monitoring Tools
Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018 Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy
