Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety
Category Archives: Branding In Social Media
Should Brands Use Social Media Stories? [Infographic]
Mike Allton — February 2, 2018 Follow @Mike_Allton — February 2, 2018 2017 saw an explosion in the use and capability of the Story format. Many years ago, Snapchat was the sole network using this idea of sharing a glimpse into your life with specific friends – a glimpse which would automatically be deleted … Continue reading Should Brands Use Social Media Stories? [Infographic]
What Your Brand Needs to Know About Dark Social
Albizu Garcia — January 19, 2018 Follow @gainapp — January 19, 2018 Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. … Continue reading What Your Brand Needs to Know About Dark Social
The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Sahail Ashraf — November 9, 2017 Follow @BizGrowInsights — November 9, 2017 Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has … Continue reading The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017 Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
4 Step Guide To Creating A Facebook Content Strategy For Your Brand
Ivan Ivanov — September 21, 2017 — September 21, 2017 There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySpace or Friendster. It has established itself to be a spot for … Continue reading 4 Step Guide To Creating A Facebook Content Strategy For Your Brand
How Brand Consistency on Social Media is Critical for Your Customers
Janet Church — September 4, 2017 Follow @JanetChurch — September 4, 2017 LoboStudioHamburg / Pixabay To attract and secure customers in today’s competitive business landscape, it is essential for every company to deliver a consistent brand image. for success and survival. As mentioned in Forbes, “consistency is the key to successful branding and consistency goes … Continue reading How Brand Consistency on Social Media is Critical for Your Customers
10 Powerful Ways To Get Your Brand Noticed Online
Warren Knight — July 31, 2017 Follow @warrenknight — July 31, 2017 Did you know that 72% of marketers worldwide said that relevant content creation was the most effective tactic? Getting noticed by your target audience online can be extremely challenging, especially as a small business competing with larger companies that have already built trust … Continue reading 10 Powerful Ways To Get Your Brand Noticed Online
Building Brand Equity for Your Small Business
Julie Chomiak — June 28, 2017 — June 28, 2017 rawpixel / Pixabay Brand equity is one of those business terms that’s thrown around a lot and sounds quite sophisticated, but really, it’s pretty straightforward and an important part of any business’s growth plan. For small businesses, in particular, understanding what brand equity is and … Continue reading Building Brand Equity for Your Small Business
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