Danica Barnett — June 16, 2017 — June 16, 2017 rawpixel / Pixabay Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes face filters and searchable stories, will help Facebook and Instagram … Continue reading How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand
Meenah Khosraw — June 16, 2017 — June 16, 2017 LoboStudioHamburg / Pixabay Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your … Continue reading How to Boost Brand Awareness with Social Media
Julie Chomiak — May 25, 2017 — May 25, 2017 Your brand is the physical representation of your small business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites). However, as the world quickly moves … Continue reading Find Your Brand Voice on Social Media
Natalie Jacks — May 11, 2017 — May 11, 2017 Moms are a core audience on YouTube. The platform solves almost all of their digital needs – from entertainment to crafts for the kids to problem-solving and advice. In fact, a recent Google study found that 83% of mothers search for answers to their questions … Continue reading Mother’s Day on YouTube: What Brands Need to Know
Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands
Harry Rollason — January 27, 2017 — January 27, 2017 How should brands decide who to be on social? Ten years ago, this was a valid question, but no longer. Consumers are in the social driver’s seat – they’re calling the shots – and the only decision left for brands is whether to play along … Continue reading How Top Brands Are Authentic Through Social
by Sahail Ashraf Follow @TalcontentOctober 21, 2016 Social media can be a bit of a wasteland for brands unless a company actually stands out. If you’ve worked hard to create a brand that does a lot of good, and genuinely has its own voice, it can be dispiriting to find that your social media accounts … Continue reading How To Get Your Brand To “Look” Right On Social Media
by Sahail Ashraf Follow @TalcontentOctober 14, 2016 You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be … Continue reading How To Launch Your Brand On Social Media Like A Pro
by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media
by Laurie Sullivan @lauriesullivan, July 19, 2016, 3:54 PM Authenticity goes a long way. Just ask Joanna Franco, co-creator of “Shut Up and Go.” She moved to Los Angeles from Brazil by way of New York. Now she supports brands like AT&T by co-hosting a YouTube travel channel with co-creator Damon, feeding content to nearly 415,000 … Continue reading Brands Eager For Authentic Influencers
